Amelia Couture Bue

Dr. Amelia Couture Bue
Assistant Professor of Media Studies
Department of Communication and Journalism
440 Dunn Hall
(207) 581-2330

Amelia Couture Bue is an Assistant Professor of Media Studies in the Department of Communication and Media. Before joining the faculty at the University of Maine, Dr. Couture Bue earned her Ph.D. in Communication Studies from the University of Michigan where she was a Rackham Predoctoral Fellow. Her research uses a range of quantitative methods to examine the effect that media exposure has on women’s body image and feelings of empowerment. Some of these methods include experimental design, scale development, and psychophysiological measures such as eye-tracking and fMRI. Other research interests include the impact of social media on body image and topics related to media and development. Her research has been published in the Journal of CommunicationMedia PsychologyBody ImageSex Roles, and Computers in Human Behavior. Current research interests also include strategies for developing campaigns that more effectively empower women to pursue careers in STEM (science, technology, engineering, and mathematics).

Dr. Couture Bue runs the Empowerment Lab at the University of Maine. This research lab provides undergraduate and graduate students interested in media psychology with the opportunity to conduct hands-on research using psychophysiological equipment (e.g., eye-tracking, galvanic skin response, etc.). If you are a student interested in joining the lab, please email her at For more on Dr. Couture Bue’s work, please visit her Google Scholar profile.